The Scouts Canada Fall Recruitment Campaign captures the excitement and camaraderie of scouting through a vibrant visual narrative. Filmed in just one day, we scheduled the shoot to ensure ideal lighting for our outdoor scenes, achieving a beautiful morning glow during the gardening segments.

We strategically sourced locations that aligned perfectly with the agency’s creative vision while also conveniently located near each other. Collaborating closely with the art department, we transformed a church community space into a welcoming classroom that reflected the essence of scouting.

Working with real scouts and their parents added authenticity and care on set, ensuring a smooth day. This campaign invites new families to join and celebrates the values of friendship, teamwork, and exploration that scouting embodies. The result is three distinct and beautifully crafted spots that truly capture the ethos of scouting.